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The Billboardi 



', There is naught that is banal about a Donaldson paster. 

The text, decorative devices, color schemes, always abound 

itt refreshing novelty and originality. They are dominant 

and distinctive in the company of other posters; an attribute 
- which in itself posseses much advertising value. There is 

no other American firm whose product posseses this peculiar 

■ -"- 

quality tn the degree that obtains in a Donaldson poster. 
-The Lithographic Art Journal. 


If you want to advertise anything, anywhere, 
at any tinier — use posters. Donaldson posters. 
Write the Donaldson Litho. Company about 

'0 it today. ... V, J : | * 


NOTICE.— We have a new proposition to nuke to bill poste 
and distributors. There is easy money in it for yon. If you are inl 
Only one in a town. First come, first served. Write now. ' 


Vol. X., No. 3. 


Charles Dickens and Billboards. 

How would the world look without bill- 

gine an answer to that question ? People 
are so used to seeing billboards with more 

formation easily absorbed, that they never 
think but that such things always 
o the 11 
n discuss the question of ob- 
taining publicity by the 

Though this mode of 
really ancient, it is old enough 
judged by the experience of several gen- 

,n before the 
No- Popery Riots in 1780. When Charles 
Dickens the famous novelist was a young 
man, and, as a reporter, was trying his 
hand at elaborate sketches for the London 
Morning Chrcnidt, he wrote his serio- 
comic account of his ride in the van of 
the "King of the Bill-stickers". How 
much of it is true, and how much of it is 
the product ol Mr. Dickens' fertile 

This description may be called Dickens, 
esque, hut is it not true? Who has not 
turned from posters frequently with a feel- 
ing of disgust or repulsion, even when the brushes) was by 
subject has not touched the secret of a which they called a 
troubled conscience? And who has not things continued until 
smiled iu voluntarily at other posters that " 
have shown humor, or at least good na- 

proclarnations and declarations, and which 
were only a demy size, the manner of 
posting the bills (as they did not use 
of a piece of wood 

"You could hardly pnt too little in a 

Rood catch-lines for the eye to rest on, 
Thns (he,, leave it alone, and there yon were f 
time as the This advice has kept well. Itsm 

ginatton 1 

; but the bare facts 

are easily certified. It also is the estimate 
the novelist puts upon the power of the 
poster. He begins his sketch with this 

P '^ft P had an enemy whom I hated- 

{ that sat heavy on his . 

is by night and by day. I do 
not mean that I would publish his secret 
in red letters two feet high for all the 
town to read. I would darkly refer to it. 
It would be between him and me and the 
posting bill. Say, for example, that at a 

n the advertising principle. In all my 
how up the line Secret A'eyi. Thus, if 

on him from the parapets and peeping up 
at him from the cellars. If he took a 
dead wall in his walk, it would be alive 
with reproaches. It he sought refuge in 
an omnibus, the panels thereof would be- 
took boat, in a wild endeavor to escape, 
he would see the fatal words lurking un- 
der the arches over the Thames. If he 
walked the atreets with downcast eyes, he 
would recoil from the very atones of the 
pavement, nude eloquent by lampblack 
lithograph. If he drove or rode, his way 
wonld be blocked up by enormous vans, 
each proclaiming the same words over 
and over again, from its whole extent of 
surface. Until, having gradually grown 
thinner and paler, and having at last to- 


City Bill Potter of Terrc Haute, tod. 

: on in Mr. Dickens' sketch he 
.ps of the history of bill-sticking, 
And them from the king. He 
is Majesty to s 

! as the I 
engineer, beadle and bill-stick- 
arishof St. Andrew's Hollorn, 
en to post bills for him. 

wages at that time being ten shillings per 
day besides expenses." 
His Majesty explained to the young 

of bill-sticking 
fought for 
gs until Parliament was 
to take a hand and regulate the 

told all about the" mysteries of the sires of 
the bills, and how "joints" < 
' 'the place ofl " 

ed poster is 
to the eye and the t 
to the king's description, "two or three 
good catch-lines" (might be a 
nowadays,) an a" 
hing undeniably D 

New York. 


Novel Scheme to Revive Public Interest in 

The society hi 
kegon, but almost its first work w 

to stretch a 

Within a short time the work win be 
carried to Chicago and Detroit. Flourish- 
ing societies already exist in Kalamazoo. 
Lake City, Muskegon, Traverse City, Bea- 
ton Harbor, St Joseph and Niles. 

The originator of the scheme is A. E. 
Standen. No. 13s Dearborn avenue, Chi- 
cago, a traveling salesman and an Eng- 
lishman by birth. Mr. Standen says: 

"Early in January. 1896, while folio' 
ing my business, 1 Wf s— - 

and the & 

good system to sanctify to the Lord's 
v. ark. Whenever I looked at a bare wall 
the words, 'Go and do it,' would fol.'ow 
me. I could not banish them. j 
"While at SanltSte. aiaiie I decided to 
issue a circular letter to 

. obtain from them sr 


E. Standen. Chicago, 111. j recording — . 
retary, L. K. Super. Muskegon; assistant 
secretary, Stephen Spauldiug, Muskegon- 

H. Stafford. Muskegon' 
Among the trustees are R R. Hoobler, 
Bay City; E. H. Stafford, Muskegm; the 
o— . A. Haddeo, Muskegon; Miss Jennie 

MacCarthy, the Rev 
the Rev. J. J. Van Za 
Rev. A. Newton, Mrs. S. A. Howey and 
Mrs. George W Woods, Lake Cit/; the 
Rev. J. C. Honigh and Mrs. L. Grosen- 

plated operations 
grain of salt, but tha organization is bona 
fide and well perfected at that. 

As a plan to drive ballet skirts off the 



Aground, and " DISPLAY 
Up Signals of Distress. 

In spite of all the tnagnificen. support 

the official organ and Stahlbrodt's book 
are liable to go the way of all things con- 
ceived in spite and launched in vindic- 

Scveral members are already framing 
resolutions to this effect The following 
has been submitted, viz.; 

■Raolvtd, No bill poster nor officer in 
a bill posting company shall be eligible 

The objection to the measure is that it 
would shut out all the hustling bill post- 
ers of the organization. Under the present 
: encouraged 

worst off. Its losses a_ 
at from fcco to (85b. It is probable that 
the exact figuresare not known. It hardly 
seems possible' that it could have lost a 
hundred an issue; 
' file Bill Foster's report as it reaches us 

range between (700 and (1,500- There is 
only one figure that our informants seem 
to agree upou, and that is the amount of 
its indebtedness. This is generally con- 
ceded-to he (1,400. T 
As an offset against this, Campbell 

place the assets at (1,500, #1,800, (2,-100, 
and one enthusiast at $4,800.. 

It is probable that if wound up soon 

We get it ou fairly good authority, how- 
ever, that the A_ B, P- is tired of the pos- 
ter of (500 a year is deemed too high a 
price, and it is bent on letting go. 

In this extremity the friends of the two 

tulion and by-laws of Hie A. B. P., which 
provides that a member 6F the national 
organization must be a member of his 
stale organization first The Pacific Coast 
Association has accepted an opposition 
linn at Los Angeles. Take also the firm 
of Siebe, Green & Dimply at Oakland, 
Cal. They, too, were members of Hie A. 
B. P. Yet the Pacific Coast 

if Chlcico. »«. hero 

-'ri«lion M «*lh Mr. H. 6." wVfnbirr.'or' 7\ 

" rsrv "' 

projected on novel V 

growing stronger every 
nay, and we have no doubt that the two 
gentlemen who oppose it from purely sel- 
fish motives will receive a pointed rebuke 
at the proper time. 

Much sympathy is expressed for Gil lam 
and Shanghnessy. The prevailing opinion 
is that they have been jobbed, and mem 
hers everywhere, as in the case of (am W. 
Hoke, are supporting them simply to show 
disapproval of the Executive Co mmi ttee's 

e on the 1st and the other 
on the 15th of the month. 

The stock, of 
bled np eagerly long ere this, which 
a litUe strange. If the association 
not support one paper it is not altogether 
apparent how a few members of the 

x of the way in which the 
1 things up 
on the Pacific Coast, we would 
the fact that The Witshire Bill Posting 
Co., of Los Angeles, are members of the 



- 3 year ago I wrote an 
article on the above subject, which I 
thought at the time to be rather good, and 
which T wax going to send to Billboard. 

on this subject. 

Why 10 feet high? Bee 
one-fourth the posters yon handle will tun 
nearer 10 feet in height than 9 Ji feet, and 

r especially a South- 
.1 1 fell ; the article went to the 
id took the prize Still I am 
ff. While the Toronto Bill Poster 
a — or was— a very good publication, its 
11 in the United ~ 
«y "nit") And 
appealed I have wished it had been put 
before the men in wl 

Why 6-inch lumber, rather than 8 or 10 
or 12-inch? Because narrow lumber will 
not shrink out of socket and leave cracks, 
as wider lumber invariably will do. A 
crack in your lumber means a crack in 

& p, t ,;,„«.Ciy BUI I 

ol Munich, Hre » VaW,lc 

cousins. It is found in the illustration 
below. No cities in the world a 
exacting in the matter of a 
the German. Munich in particular 
painfully so. 

The idea itself 1* not u, 

of my clients was washed off by the first 
rain from some billboards, whileoa others 
it would, under the s 

The best height is ten feet, built one 

The best length, all the space you can 
get (No chance for an argument there.) 

The best lumber, 10- foot 5-inch tbngue- 
and-gruove flooring, best quality, ktln- 

11 feet high, 
■ feet in the ground. 
The best capping, 3x4, with an inch 
groove, half inch deep, a inches overlap- 
ping the front of the board. 

and finally bringing it all to the ground. 

Another reason: If built horizontally 
the rain from behind gets into the joints 
and causes a great deal of shrinking and 
swelling and frequently a bellying of the 

arise the rain does not 
stay in the cracks, but runs to the £roun il. 

The firit cost will run possibly ten per 
cent more than the first cost of the rough. 

That is way the article read in 
ber, '96- I do not claim any priority of 
discovery; the method, or some portions 
of it, is in use in several cities. 

Mr. C C. Ames, of the Old Colony Bill 
Costing Co., Providence, R. L, was in my 
office the other day, and he tells me he 
has been using this plan for several years, 
and that nothing could induce hirn to 
change to the old plan. He tells me that 
he had some difficulty at first in getting 
lumber ten feet long, twelve and sixteen 
feet being the band the lumber dealers bad 
to sell him. He finally induced one of the 
dealers to get the ten-foot lengths, and" 
has had no further trouble. 

Mr. Ames says that there is another ad- 
vantage I did not mention. When putting 
up new paper it is easy to take an old shoe 
knife and rip down beside live paper, and 
strip the board,' without any danger of 
pulling off any of the live paper. " Nearly 
xould strip the boards 

>illl>oards on 
They have 
ling down town 

ont going to roofs and gables. They have 

one. Sometimes they barbora patrol boa, 
at other places a fire alarm box, but in 
many instances their erection is sanctioned 
by the city merely for designating the 
intersecting streets. 

They are beautiful though, and adver- 
tisers fight for space .on them at 3 cents 
per half si 


effort v 

with resthetic cranks. 

qnently il 

A Big < 

Posters On a New Plan. 

■ the si 

upright, about 1 yi feet above the ground. 
(See the plan that accompanies this.) 

Set the posts not more than 8 feet apart, 
use two or three 2x4 stringers, and set the 

After all the blow and bluster 
cutting down the billboards, the at 
ties have wisely concluded to do n 
and the newspapers are glad to 1 

ence Crittenton home Feb. 17. She was 
snugly wrapped in plenty of blankets and 
placed in a basket. The only note with 
the package was this - "Please notify us 

iter was taken in, 

through^fe Hilary SuL^""* 

•■Yes, it's true, we will try the experi- 
ment af carrying signs on our box cars,'' 
Slid a representative of the Santa Pe sys- 
tem yesterday. "We decided to do it, 
after considering the question for several 
weeks. We regard it as a legitimate 
method of increasing the revenue of the 
road. Of course, we will not permit any 
improper advertisements. We will not be 
asked to do so, for the men who form the 
advertising company are all of good stand- 
ing, morally as well as financially. I can- 
n we will begin carrying 


tf to the idea remains to be ■ 
road will never carry advert 
patent medicines, 
infants' food on its box cars," declared an 
official of another big Western railroad 
system yesterday. "A boa car isn't a 
thing of beauty under present circum- 
stances, but t don't think as an animated 
billboard it would look any better. The 
idea is all right for those who like it. but 
we don't We'll try to make our car, 
profitable in the way for which they were 

The man who made the contract with 
the Santa Fe is W. C. Ford. He is an 
Eastern man, and is traveling about the 
country working up the idea. One of the 
Rockfellers is said to be back of the com- 
pany, and to have deposited a certified 
check in a New York jha 

Chauncy H. Crosbie, of Chicago, vice 
president and general manager of the 
United States Express Company, who is 
said 10 be one of the interested parties, is 
in New York, ai " 
lations to th 

The career of the new company will be 
watched with interest by bill posters gen- 



The advent of Bernard & Anderson 
has stirred this burg up. Dave Weiss; 
Mat Royal and F. M. Hamilton have 
shaken off their lethargy and gotten down 
to work. Bernard fit Anderson, the new 
firm, have made wonderful progress in the 
short time they have been at work. Joe. 

A company with all kinds of capital tie- 
hind it has been formed for the purpose of 
displaying all kinds of advertisements on 
the freight cars of all the railroads in the 

So far but one railroad has accepted the 
new scheme for increasing its revenue, 
and at the same time educating the folk 
along ils right of way. That road is the 
" !ka and Santa Fe. It lias 
red intoacondiu'onal contract, where- 
in its 8,000 box cars will be displayed 

Amherst, Mass., is a town of 5,000 or 
6,000 population. Mr. Averill, the man- 
ager of the opera honae, who has done 
some commercial bill posting, says that he 
doesn't care to bother with any more com- 
mercial work. This is a good n 


In the first place, inexperienced people 
are hired — trays or anybody who will work 
cheap. They are entrusted with valuable 
circular* and pamphlets that coat a greit 
.leal of 1 

ever. All we ask of any one of our men 
to distribute is an average of from 6ao to 
800 per day. There are firms in this coun- 
try who understand distributing thorough- 
built up enormous business 

e for 
11.] thci 

ask the dis- 

iat some firms try to 
v.;t down the price of distributing and 
really offers priceless than what the work 
ran be done for honestly. The advertisers 
do not figure how well or honestly a front- 
door, house-to-house distribution can be 
marie, but how cheap he can get it for, 
and therefore actually hold out induce- 
ments to have their distributing matter 
thrown away, burnt up, put in sewers, 
and in fact, sometimes not put out at all. 

as the Dr. Miles Medical Co., of Elkhart, 
Ind; Wells, Richardson Co., of Burling- 
ton, VL; C L Hood & Co., of Lowell, 
Mass.; Dr. Chase Co., of Philadelphia, 
and a great many others whom 1 could 
mention: They are always willing to pay 
a fair and just price, and do not want any 
advertising distributed at $1 or (1.25 per 
thousand, because they know it cannot be 
done honestly for that price. The 1 

of the shrewdest advertisers 


The Feister Printing Co., of Philadel- 
phia, Pa., large edition printers, have at 
the expenditure of considerable time and 
money compiled a list of reliable distrib 
utors throughout the United States, and 
have published same in the form of a hun- 
dred page volume, size 5x7. 

The list contains the names and ad- 
dresses in about S30 towns (all over 5,000) 
in 482 counties of 48 states and territories. 
It is alphabetically indexed and arranged 

o do the work for a lower figure. They 

them. They continue to pay $1.00, and it 
is worthy of note that they continue to get 
the very best service to be had. It pays 
them to pay $1.00, and it would pay others 

It gives the 

It gives the population of the 
It gives the name of the county. 
It gives the population of the county. 
It gives the name and address of the 
distributor. . 

It gives the names of the railroads. 
It gives 

in bouse* or places where only < 
be placed But old advertising firms who 
hare been distributing, and have it don: 
by legitimate distributors, who make a 
specialty or that business, know better. 

you Can always rely upon the experienced 
distributor to put out your advertising 
matter honestly where you pay the dis- 
tributor a fair price for his work. Very 
often firms offer the distributor Ji. 
and gb as high as «t. S o per 
thousand to have a good front-door, house- 

cities distributing can be done for $ 1.50 
per thousand, bat there 
margin The price for distributing 
should be never under fi per 1 

er put out. It stands to 
m that no one will work for nothing. 
A great many advertisers Can lay it to 
themselves for not having their matter 
'properly distributed when they do not al- 
low a satisfactory price for same. 

Distributing, like other lines of busi- 
ness, has made great progress, and in a 
great many dties is strictly up to date. 

should be take 
ing of the pamphlets or circulars that are 
to be distributed. No matter how well a 
circular or pamphlet may be printed, if it 
be improperly worded, it cannot bring 
good returns. Among the progressive 
advertiser* of this country, s great deal of 
baae and money are put into the wording 
ami printing of their pamphlet*, and I 
W.Uy say to the advertisers who do dis- 
trihutinj as ■ method of bringing their 
■Mia. before the public, there is n> better 
' ering the price. It is an 

they know that there is a 
tribntor in that town or city. There is 
now an Association thoroughly established 
called the In 

Distributors, which really vouches for its 
members. If advertising matter entrusted 

and properly di 

ample recourse, that is, he car. fall 
the distributor 

matter or improperly distributed it, the ad- 
vertiser will receive back the amount of 
money he paid the distributor. The Miles 
Co. made complaint to the secretary of the 

claim, to the Dr. Miles Medical Co., and 
the latter seeing that the association at 
large was good at heart and meant to do 
their work right, endorsed said draft and 
returned it to the secretary. Therefore it 
behooves all advertisers to patronize a 
legitimate distributor just as they would 

patronize them by buying their goods so 
advertised. JaS. 

persistently sought ti 
tising of the I. A. of p. Secretary Stein- 
brenner has been cajoled, implored and 
" threatened," but to no effect; He refused 

would not bring 

This is only an attempt to get even- 
rival association. All of the real distrib- 
utors in the country are members of the 
I. A. of D. If s 

and outcasts. 

tXttri twang Ru- 

st', the dates of the 

tion for Tuesday. Wednesday. Thursday 

and Friday. July 19, 10, ir and 23, and. ^matter,-^ntraiv. 
chosen Chicago as the place of' meeting.- / - V "'^AIABN B. 

The vote was as follows, vizi":—-.- - - '"- . ;. \- "~ 

Geo. W. Vansyck!e^oluinbus, "o. I^A. ^t..*! Denver, Colo. 

W. E. Patlon— Chicago, -111.** i ■ 

P. M. Groves-^Cliicago, HL i 

1 of the 1/ A, of D., 


■ neatly received letters from adver- 
«™ who want to distribute this section 
! '..ntry, and offer J1.15 and J1.50 per 

1 been turned down. It ia impossible and go to work to make it a 

Douglas^Buffalb,: It. W 

\V. H, Case' — ■Chicago, III.' ■ • - - _ ■ 

President Reid— Cincinnati. O. ... The Lydia Hnkham Co,, of 

W. H. Sleinbreuner— Chicago, III. " ■■; Mass.. pay distributors Ja.oo per 1,000 

Now let everybody pull off their coats all of their work. They never try to 

iates, and they look: a 

i on all 



> Geo. W. Riley, of Hamilton, O., repre- 
sents the I. A. ofD. at that point, and re- 
cently distributed the Dr. Bnrkhart saili- 

ng Formed with ix^ooo | 
, work And develop tfc 
lithographic a 

Tb.e Largest Sign in America. 

The reason I know these are correct 
that we had to bring suit to collect Ihr 
money, and the letters were measured liv 
order of the court." 

If any of our readers know of a brvcr 
sum than this one we would be glad -.„ 
■rof it, and so also, no doubt, 
. Reagan, whose address is 438 S. Firs! 
:et, Salt Lake City. 

Plato, of Pbiladelphia, sent 

eeuted by a former foreman of his, Mr. 
Wm. Reagan, stating that the latter had 
' " belief that it was the largest 


Sherer, Scott and BresJauer 
have Combined ? 
Yep, we Gu«s It's Rif-lit. 

foundation for 
and that tie work left little if 
to be desired. 

ported to Dr. Bnrkhart, and the doctor 
"is entirely satisfied that 
rouudless and inspired 

affirmative. He ft 

The Druikiey Celery Co. , of Kalamaiob, 
Mich., are distributing about the warmest 
folder (hat e.ver came down the pike. It 
advertises "Dunkley's Kalatnaioo .Celery 

the remedy is a most remarkable 
preparation. Wer have not tried it We 
have only, read the folder, and it alone 
would throw a corpse.; into a, profuse per- 

fr^- ., .. ';- :"■ , 

g Department of the 

ol ^TiDforthcny/'foi 


dJstrihnlor ™bo slund- well in th* •U.imation of 
woxlhyof y<£r cooperation, and that is the 

"The sign is about 800 feet above the 
wagon road. (I took photo from same). 
The rock on which the word 'Colorado' is 
painted measures 140 feet long by aoo 
feet high. The other rock is about 350 
feet long by loo feet high at its highest 
point, tapering to a level with the hill, 
which is 1,600 feet high. 

"The actual height of each letter is 50 
feet, and they ate 30 feet wide. The rea- 
son of this ill proportion is on account of 
the backward slope of the rocks. 

"The cross bars of each tetter are 10 
feet thick. There is 15 feet of black above 
and below each line, making a total height 
of 80 feet by 375 feet long. 

"We consumed 50 pounds oF lamp black 
mixed with 40 gallons or coal oil and 30 
gallons of boiled oil. For white we used 
9 bushels of lime and 700 gallons of water 
taken from the Salt Lake, and the salt 
the rocks after it had dried. 

to put on both 
allying color to 
us, about sin trips a day, carrying from 3 

Just as we go to press with this, (he last 
form (February 16, 5:300. m.), a minor 

and L.N. Scott, or St. Paul, 

We are unable to confirm the mrnor, but 
comes from a source which we esteem 
reliable in every respect, and if the Cruis 
have not actually amalgamated we have 
believe that Ibey have at 

Bill Posting Association and Breslauer and 
Scolt are both members of the A. B. P. 

This does away with the hottest opposi- 
tion fight that has happened in the North- 
many years. 


«go. 10 Hintr, Ilia. They am »ir'»nn« 
■ iKwkIM ■howlng the advantages of lliln 

Interior IWlSff"gflB»l. lp T 

milled to any one drilling Informal! on ST 

"As we had no falls Mint were 100 feet 
long, we openedacofoottoitsfull length, 
then we tied an 80 foot fall to the end of 
it, and used it to g 

"I had one helper, and he and 1 1 
Sjfdays indoingit. 

"The sign can be 1 
Beach, 3)4 miles away, 

ui ii. H^iu,, lo oncercd 0. E. 

rankegan, who realgned. ^ 
tr^Telng" tbil^naw'^ntr^^Tal.'tr, It* 
Chicago m.riiet The gaTiijUajaa 
Drl.tlon I. placed By tho R. J. Cunning 

MM be eiperlrt from a mw pro- 

nto thstMr^MiSron^U'"™^^^ 

SEriTiaddo non'est^f&hf! at = 


: Hog scheme. m &<Slr«l'tU. -Wei. Li cheap 

AeV. Co, Kansas 



■ .lit. 

liy ; 

of t 

largely in the matter of proportions : 

Amber: Yellow lake tinged with white. 
(I) Carmine tinged with yellow. 
Ashes of Roses: Pink tinged with black. 
Bismarck Brown: Burnt umber, Dutch 
pink, lake. (2) Burnt Sienna, yellow and 
lake tinged with burnt umber. 

Bismarck Color: I CM, Ijest bronze, % 
or., carmine or less of crimson lake; tinged of iron, becomes yellow liy oxidation 
in the air after it is applied am] .lry. The 
more green vitriol is added to the lime 
milk Ihe darker, of course, the color. 
Tkil paint is said lo adhere wry firmly to 
any surface, and can not lw washed off. 

one mixed with lime and ochre, and is 
cheaper llian the latter. It makes an ad- 
mirable background for large letters in 
black or purple. 

To prepare the zinc: Dissolve in 64 parts 
uf water 1 part each of chloride of copper, 
nitrite of copper and sal ammoniac; then 
mid 1 part of commercial hydrochloric 
acid. Brush the zinc over with this mix- 
ture, which gives a deep black. Leave it 
to dry for twenty-row (lours, when any 
oil or color will firmly adhere to it, and 

Have you ever had trouble in getting 
the gold on the glass uniformly? Does it 
ever come up dull and dead > If so. a few 
liints may prove profitable. The greatest 
precaution is neccssarv to have the glass 
alisolutely clean on the side the gold is to 
1* applied. This is accomplished bv 
slowly boiling the water to be used for 
cleansing, which is applied by means of a 
fine linen rag, when name has cooled 
down. . Ai a further precaution, prior to 
using the water, straining is frequently 
resortcil to. In laying on the size, in the 
first place a flat camel hair tool should be 
used. The size should be cause.) to flow- 
on, and drained subsequently, when the 
gold be applied. The completing opera- 
tion consists in gently rubbing or polish- 
ing the gold with n ball of the finest cot- 
ion wool when thoroughly dry. If de- 
sired, another coating of gold may then 
be applied, the ground being then" ready 

great deal of trouble'; and' lots of u 
Ufntjr from one day to another. 

Buff, deep: White, yellow- ochre, red. 
Light, while, yellow ochre. 

Burgundy! Asphaltum with any bright 

of yellow and red. (2) White, raw sien- 

French Gray: White, blue, vermilion. 
(2) White, black, red. 

Gold: White, vellow, red, raw umber, 
toned with blue or black, (i) White, 
yellow, burnt sienna. (3) Stone ochre, 
red. (4) White, yellow, green, burnt si- 
enna, (s) White, yellow, toned with red 
and blue. 

Gray: White, tinted with black. (2) 
While, black, purple. 

Green; Blue, yellow. Duck's Egg - 
While, ultramarine, chrome green. In- 
vhi ble~ Lamp black and chrome green or 
chrome yellow. Bottles — Ground color, 
chrome green.'Iamp black; glaze, yellow 
lake or Prussian blue. More subdued col- 
or, glaze or wash with yellow lake tinged 
with royal green. Bronze — Permanent 
green, lamp black, chrome yellow, raw 
umber. Pea -White, milori green. Qua- 
ker— Chrome yellow, blue, tinted with 
verniilion and black. %v i'.lui' red, 
black; or blue, burnt umber. Tea— Raw 

Olive: Green and purple or bine, I red 
1 yellow. <i) 8 vellow, 2 blue 1 black, 
tinted with vermilion. (3) Green and 
umber or green and yellow. (4) Umber, 
yellow, black. Brown — 1 lemon yellow, 
3 burnt nmber. Drab — Silver white, 
Dutch pink, lemon chrome. 

Orange: Red, yellow or white, Dutch 
pint, lake. 

Peach Blossom: White and orpiment 
or king's yellow. 

Fearl— White, vermilion, blue tedon 
with black. 

bine, 1 red. 

Portland Stone - 2 raw amber, 2 yellow 
ochre, while. 

Primrose Vellow— Add a little white to 
lemon yellow or king's yellow (orpiment). 

Purple— Red, blue ; or 3 white, 4 car-' 
mine, 2 bine. 

Rose— 3 white, 1 carmine. 

Russet — Orange, purple ; or 2 red, I 

ions for mixing some ;nr- 
"*MW color or abode. No rigid formula 
may |« glvw, owing to the different 
"ink™ of colors, but we submit the fol- 
lowing as the nearest approach to n list of 
''''■pes Unit it is possible lo make. 

"What do yon Mix your colors with>" 
was asked of the great artist, Josun Key. 

"With brains," be tersely replied. 
And so in the following formulae, the 
'«*r will have to use liia own discretion 

Citron; Orange 
I red, ] blue. 

Claret: English purpli 
with carmine. (2) Carmin. 

raw sienna; to sul>due glare, tinge with 
blue, green or black. 

Copper: Red, yellow, black. 

Cream: White, yellow, tinged with 
red and raw umber. 

Dove: 4 white, 2 verniilion, I blue, I 
chrome yellow. 

Fawn: White, burnt sienna. (2) White, 
ochre, vermilion. 

Flesh; White tinged with equal parts 

_ white, 4 ct 
Lime Stone: 4 white, 3 yellow ochre, 
1 block and red. 

London Smoke: Burnt umber, yellow, 
white, red. (2) Vandyke brown, burnt 

umber. (2) Carmine or crimson lake, 
burnt umber. (3) Burnt sienna. Van- 
dyke brown, lake. 

Normal Gray: White, black, purple. 
Oak : 8 white, 1 yellow ochre, tinted 
with raw umber. 

) Vellow, sienna, red. 

* rhite, 


Straw — White, chrome yellow, burnt 
umber, [a) White, yellowochre, verroil- 

Tau— S bumt sienna, 2 yellow, 1 raw 
umber. (2) White, burnt umber, yellow, 
saarlct lake. (3) Orange chrome, Tuscan 

Turkey Red— Vermilion, black. 
Umber— White, yellow, red, black. 

3 white. 2 "-- 


The Billboard. 

font, rait of ten etnu per a^le line; ( 

Brrume'l. ij Avtmwi dtl Ofmu Tki HaJt 

KewtfU* Ha rksmM w^Jthj <£« fruteffiei cr 
iTtrtEl monty srdty, er TrrilHrtd Mr Bdjritltd 

very apt to delude themselves about the 
influence of the press. It is, to a very 
great extent, a fiction that the newspapers 
have any considerable influence, in a real 
and fundamental sense. The truth is, 
is limited. 


fentnee and hostility of the public. 
Elections ate scarcely influenced at all by 


ittec Met in Chi- 

Feb. 10— Geo. J. Snerer, 

invest in Youde's Limited was due to the 
attempt to unite poster printing and bill 
posting. Yodur took in the big printing 
firm of David Allen & Sous, of Belfast, 

are cheap, often cheaper than the white 
paper on which they are printed. 

Years ago the press did possess infl u- 

Pursuant to call the Executive Commit- 
tee of the international Bill Posting Asso- 
ciation met in Chicago Feb. 10, and elect- 
ed Geo. J. Sherer secretary, to succeed C. 
E. Bill J. resigned. Many measures and 
means were discussed for strengthening 
the organization. There 
Geo. J. Sherer, Geo. F. Uhlrnan, J. E. 
Williams, C. E. Will J. W. J. Horn, H. 
Bland, C B. Woodworth and P. F. 

jer is not to be considered for a 
moment. TUB Billboard is the original 
bill posters' paper, and the A. B. P. is the 

The knocker, like the poor, we have 
always with us. He is an unclean beast, 

offered by the newly resuscitated I_ B. P. 
A'. The Billboard will not be the .of- 
ficial organ of any bill posters' associa- 

distributing has. This is 

one of the mat- 

;er must engage 

the attention of the Int 

elation of Distributors. 

All the dispar- 

—r- ' — — »~i ' 

lititors, are as nothing Co 

flood of knocking letter 

distributors themselves. 

Nothing on 

earth will shake the com 

idence of a new 

l the efficacy of house-to- 

The Billboard is the organ'oT the 

poster is too humble or unimportant for 
rut to protect, and none so high in station 

; of the XA. of li. ought to take the ini- 
tiative in reforming the practice, and start 
in by desisting themselves. All poor 
work' should be reported as regularly 
as ' ever, but reported 

a of the 

1S9S, at Chi- 
cago, do hereby assert with pleasure its 
conunendatioa of Tub Billboard as a 
faithful, able and impartial exponent of 
the intricacies of billboard advertising, 
and recognize in it an able advocate of the 
open association, all of which the Inter- 
national Bill 'Posting Association is in 
hearty accord with" and' express their ap- 
preciation of The Billboard in its deter- 
mined: ieal'to aid such organizations, and 
it snail be incumbent upon 

should "on ng it to the ' atl 
This p 

dsm at our bands. The Billboard is 
the friend and champion of the craft at 
Luge, and holds "Sret place in their es- 
teem and regard. It is not an official 
organ, and it never will be; but, never. 
theless,it is, as we said before, the ac- 
m of the 

bill poster* 
of the "title. It was not created by a par 
eel of officers clothed in a little brief and 
ill-fitting authority. On the contrary, it 
ia the reward of years of fealty and ae- 

TrrERE is a well defined movement on 
foot in the I. A. of D. looking toward the 
establishment of an official schedule of 
prices! There is, likewise, determined 
opposition titer* to. As the matter will 
undoubtedly be taken up at the next gen- 
eral mce ting, it is meet that in the mean- 
time it be 'agitated. Without ^prejudice 

further the progress of Tub Billboard. 

feeioe and Green telegraphed greeting, 
and applied for membership for the entire 

assured the committee they were with 
them to stay, and would take an active 
part in the work of the association in the 
f irtnre. ' 

The committee, after passing a vote of 
thanks to the retiring secretary, adjourned 
to meet again at" the call of the | 

At the next meeting the date and 
of the next cbnveut'on of the organ iz 



The Most Popular Bill Porter in 



Write the name of your c 
( nothing else) on the coupon below, and 
mail it to The Billboard Publishing 
Co., Cincinnati, O. Each coupon will be 
counted as one vote for the bill poster 
whose name it bears. All March cou- 
voted before March ij. This 
rati ye, It is necessary to 

them in a lump at the last moment. 


Ij as. or uwUl net be cain,ea. 

» TW_ upo^.rBmr^ierloA-er.. 

The votes received by the various coi 
testanls up to date is as follows : 

Geo. H. Siebe 95 

liiac Monk 94 

Geo. M. Leonard 17 

H. W. Walker 1; 

Jas. F. O'BleUa. 20 

R. C Campbell 19 

I. Ballard Carroll 18 

P. F. Schaefer 11 

Geo. Castner 11 

Edw. A. Stahlbrodt 10 

Chas. Vogel. | 

E. C. Donnelly 7 

Frank Fitzgerald. 7 • 

Albert Weber. 7 

J. I. Flynn 6 

P. P. Oliver 5 

L. H. Ramsay 3 

W.B. Lowden a 

John G.Reese ■ 

We must again direct attention to tl 
fact that Mr. fam W. Hoke is not - bi 
poster. All the votes cart for him ere li 

Patnm^unabte to secure it Will 
notify us, giving place and date. 






3U5f — - 

Am Yov One Or Then? "WlWlWMI^^ 

; Tickets 

For Coupon] ' 
StrTp . '. 


Mrs. M. E. I 

Bill Poster 

114 ATH ST. 

TROY, N. Y. 




which contimptitH adftrtlslng In the mar futon with 




*■ wilt PfMHt any MvtrHsar or any Firm 

( Magazine selected Free in additon to the year's subscription to 

EXAMPLE :— You desire to obtain Frank Leslie's Popular Monthly For one year; the publisher's price of that magazine is $3.00 per year; you send 
— jblishere of Frank Leslie's) and we will have sent direct to you, for one year, the magazine you select, and will, in 
without additional cast to yon. for one year to the same address, or any other address you may order. 

add-on*. Mini 1 

Tfca tollowlng Im ■ list of a few standard Ma. 

> price Tor yearly subscription 

(3-00 Munsey's 

2.50 National Magazii 

or Weekly ... 4.00 

North American Review. - 
Scicn ti G c Aram can .' 

1 raahe all Orders Payable to 



purpose of still further in. 
in the hands of your local 

are bar'ei in this offer, which is mad 
. >u think it would benefit yon to have ' 
and accept their subscription and forward it to ■ 

The Buitcnck PnbllaMac c< 

3 H i?6i T, i' r """ b s fy rL f' 

""fa" U i» thr Cteil Q 



line that 
would make you from three to 
five dollars a day. would you 


There is such a machine. It 
makes more paste from less flour 

J. H. DAY & CO. 


^ aahidh9 at tout 

printed antler of buamns 

rfc andV^UcBeQ o'tenrfs direct, il BO de- 

i rtoEm aottWi S"wn Sept 

pre* Ptollelt 1 J Frailer trent 

i tresSfe;. SHKssi: | i£&wiiss.w*a,tjw sss^i^^^saiK. 

t moment after they ,.r t claimed, iiud to * -■) anti A, ;- ... , ... :i i t Bj!.e i'Laius \ P:i-w).l, !ti «V ol Maine. 

« 98 l-ftlltJ). I ! ggfSSifl5 B^s^SEs 

j Tlii5li«i>rfiiiK(lHoiJ corrected month- « Barnstable Barnstable county fur Ana: 30 to ffllTl?*r!T * P '" ' * , cullumt and Doit-. IM|l|im*° SSnaj 



/«r Sept 1910 a J err- 

HHODE ISLAND. 6,-! r'™ "^"117 1^1^ 

T*h annual Khodr l-lond State (.it " *' ™ lor c ""' "" h 

B ^K™'" FlyinoulJ. connly fair Sent 14- ''^tSMftSTtBrlS Sorter t™.* Salter W W. S. ROGEHS, S«C> ■ 

^•^fflWa— * """TOUTH OABOIINA. — TOPSHAM, ME. 

Ciiramliigtop Hillside septzjandi 
Enneld union agr society Olio a 

mMd , °^°dV]fu ; couVt>'"sept'Lnnd~a" "Ruttan-fprei ' \r w StallM*" Rob Koy J .ec- J 1 ™, P.'""' -irr.ngen.eol. It it urofosecy '.ll,,V- 
— "ingiam^ Sept ^"i^ i; . i6 I JHjlll East ^TenneBee Mr J»» ^ Jj . g j^^^J ff^ ' SSw mB 

^•SWSSS? BtSfflSS Bo,Be «»«««ing "gene.! 


"—«•«-«—_. ' Valley Springs; Ark. 

gj^ ^^jg > S i ™|l^fj ^^™'*' . k-tttebori, w^^S^'^ri&it.d*, a POSTERS and DISTRIBUTORS . : . . 
innebneo county a^soeJey- Ana Mf« n^ontb ' ^pSS *iept 39 to ^^^S^M^^^l ^r'' Se^^il ^v"!? 

3flh^JS^r~ — r^,..;, .*«asJ ssa « a! the arena 

INDIANA MICHIGAN. Mfl«ut« Sta.efai, -.epfsto*. 

Eok-iU aeoto w «ociet, sent t SlSS^fe BntStolsr ^° !° 6 Dwi hi CANADA. 

j,^|^ t ^'5^™ P '^ r ' n ™"h 'iticai- Re^S^^^Hw A Er^ti' 5bC * S n a '™ treis ° ThaTA b,^o°™ " lt,m " 11 rf J|j^™ f People one unmui- 

S * m °' ! ^ 1ITlS tt ™ W S treas TRWelinscc _3tr*r«£ i£ of Conditions the End and Aim— Mhk 

Inntmuapolu state Ur sent to ij MINNESOTA. i°i a to :o c™, MiphhS Qui purpose of THE ARENA. 

"E.CiSsfes Send in Your "»«-»—«"•—- 



*g*^.y^-. r.i ^rr"' ^ MISSOURI. 

Fair Dates. so good ads f 

FOB $100. 

gSHiFf**' "« "STtBSSWSJSrV™ Expositions. w.r-JS'SS'^lS'^S; 

liaaloin.* staloiair MtSn St Louis Slate lair Oct . toB Wemr lieno .isal in vour town 

"ip^Ssp'SsJSf** °^^^^SaBtes. •f&^S^^S^SSgt °"«>«0"w~ ouiviM 

"^SS r?S. f nd C t™ HEW JERSEY. su™m. a^n. 


Fiffe±^«fi£iB i s' '"^aS S!, '"' S=;!Si * SS Horse SHOWS. "°~ ~~r. Mississippi. 

HEZEKIAH PLEMNV, Olitrlbriar. 

'*^'^l£SS£^S'rV'rJSi NEW MBXCCO. 

SMMt Anacri<nr™nt T fitir MM Anpjolo HEWTOBK. W«Mnpo^ Sc" C H™ rfio. April H E field ^t|«tB ISK |g3 SlrV&lfxSll^Al^llflim 

Jjaj-M.^..™,.,, Alban. Albany fait s«n l^.'S.lK'.'Stl"" JT 

' t^al^ Jtntr^™nt. A.rantl Mtn nsan ^^uaTcaiai^'Saa^Kbcrt ? ' " 

^Higainspta^ SSa Alaa^udatttuaa^Ilatid B B p°* St l i 1 s 4 ^ ru ^ n ! ^' B ™ kfitld f-it 

Htalng E-togfait no Soot ; to to Ctnwil Chatham 

liama ptts Kccd Sy J G Collins treaa SH ADatdn, 

GaSt^TsnothKaotncay fair pound assn W Hamhn^ Erin coa"t« aatiaaan Sno.js.0t7 ,..'9-?, ^^A.^.^^'|"|T "", We Are Again! 

Hartford OWo connty frtr Sept *> toOct I T "J™ ,'f™'*';' «n sri ton mittv Wewnaockel R I H I Rennet club Kuit . _ 

Ann; 15 to Sept t Cen'l 
trooklyo pre?i w Judwn 
aae Jim B Doehairl.y A« 


Poultry snows. rsntr-.„». »„ mi,,,.. n„ ta 

anica' ^n* 

NORTH CABOLIHA. Ti L ^" n ;=, , Va<il . 

,..i,i. : ^slirSr^:; Sslll^i ^HTONB.LiS 

tt?b>^>>!SAi>f«ae Rio.-«i ™<f.. U i,i, on.,,!.,, - Kg! ItSi^^'rSSW'rSi' , — «»I.Ai. TAUNTON, MASS. 

^w*«* "S i^tSft^.*.-- SEvm-aSSS-s;- HOWLMD SS?S£gi&, 


' eonuencTonsT 4 

km, gcMratw. at. 

Bill Posters and Distributors' 
— Directory — 

A neat and handsome boot, 3ji by 6 
inches, elegantly printed and bound in 
leatherette covers. 

This directory is intended as a handy 
reference book for advertisers who em- 


uupur our. without extmmgance oh wash. 

Great Western Printing Co., 

511-513 Market St, 
liriwi. St. laaH, Mo. 






Locations v- 
TACINQ DroadWay 
•VMdHigh Boards 

(kiN0 3ia6'i&9!t>AvfeT 
■"L" Roads and 


0. P. FI1RCHIL0 i CO. 

24 Eut IB H, 


ITHACA, MICH. Pop. 2,500. 


UM»im»WE»T, D„ 

Trie lltinois Advertising Agency. 

A. BICOLAI, Proprietor. 


ind Ijwan Connlirs, 
ly exclusive tlmrtlmt- 

Mien's Press Clipping Bureau 


... IN THE . . . 

International Bill Posting Association 

Of the United Males and Canada. 

P. P. SHARPER, President, 
W. S. 

J. E. WILLIAMS, Third Viee-PredtJeat. 


CHAS. C. MAXWELL. Treasurer, 

Thos. Calvert 


id Tbe Advertising World (price 75C.) and engrave 
style herewith, and fumuh plate ready for any 
nt from, all for, Send photo, which 
— ' & yon prefer, 
other printed 

be returned. Halftone, a&nfe size 
itter. We iH»ke P thiii offer iostt 

'erttsing. When jon read t( y 
■h a large circulation. Address 


197 But Blgbth St., ClndDnMl. O. 

Til H. B, Wilbll Co., swstr. 


Population i,™ Meat Muled aod Tacked up 
Cireulan. Sample*, tie. mailed and dlarjt«led 
ar.A Wall llaap lnrjwitubfol *<l»rrtU*r« 

eiiv Bill Potnr aid Ditmtstor, 




WILLS, onroo 

United Press 
w. News Bureau 

a°'reu.lhe Pre*. clrtl*Df'co*!Vhe" Onlied' 1 ?™ 
cii 1 ^!* "" H 8 K °" itaa pm * 

omcei*™ nowoccn W )n "!*"P"« 04 elatil large 
^JHih a carefully tralaed force of prescient 
And have an eichance li.t ibat Ihonxwhlr 
covet^every section of the LTnltad Bute* and 

fii r. n * , 0 rd n e°re^ru^! 0 n ;r rtlB ' ,ta, -'™ n 
.a^EiS."""' Price aa »• 

will acne on trial for two 

week* with 





drop a nickel 

.ss«S JM 
"SS S«n$c 





tw/, Oi*Jr/. 0 t any <•[ the halilvimM 
outdoor baaalveo, Ol-iimq will V«p 
abraaat o!U» laadjea awn lat ha wotid over. 

■rm_w»T»lw._-,ll Bad 11 feel rh ted with 
nUrrIr,£ and at th« uni lima mtlnl lead- 
In*, and can. with a cop T la band, anjoy a 
veritable carnage at air, ear. riatl an- 
familiar apota and can re»tve plcaianl 
memorial of part holidaya aP—rtW 

amtak* AtaS!..*. nnd.rawSK 
in^m r d^"K5^l™K. *n tBocolISo «rDr!d- 


Bill Posters -Distributors 


i can get a wagon built fay a Tillage blacksmith, and Jk 
sal. too, yon could get a -addler to make you a pair of "l 
^.JfcuTwhM ia the use when yon^oan^go taua firniwho *f 

a better vehicle for hal? ihe^pVice^^will pay at*!.™*™ d 

Bill Posters' Push Cart. 

Great for small Inwni and abort rorrtet In dtlra. This style of cart enjoys (real fator 
among the bill poster, of England, where it ia regarded u h [teal eonve nlcnce. a ad > 4 

Bill Posters' Pony Gart. 

ltaMmoapbrre °aai waVa^inMiand wl 

Press Clippings. 

Propoaed event*, fairs, convention!, 
etc. Other line* of item* from the 
Nanai 0 f Uiecountry. Sen.! for 
parti tuf*nt. 

N. E. Newspaper Bureau, 

Infinite earlety. We have them with shifu and wtth imlea. 
. la every atyle Imaflnalilc. Thii u nne we make In three 

B^$100.0D. C— 130.00. 

A— $90.00. 


■■■■hnhmr Bill Ntlin' (•■lata, 
I 325, 227, 229 East 8th St, CINCINNATI, O. 

Setter Bros. & Co. 

Collins Center, N. Y. SB pi 


df The OH*, thaw. 

. The omee of BO&IH28S la to be i a ererr oflii 
Monthly, ti ■ year. SUe, fa 10. 



Southern Press 
Clipping Bureau, 
Atlanta, Ga. 

Newspaper Press Clippings for 
Trade Papers, Manufacturers and 
Advertisers. Also list of names 
for circularizing. 

Rt 1HPV Vnu E - E^t** A. Tritrr, 
"■'I Station T, Boston, Mm, 

PROFITABLE ADVERTfSIHQ I', Trade Journal Fully Unit-. 



luuiwsui, aa». npaiauaa. 

JJjA^LM, City Bill Foster, ™nlrols all tht Mil- 
Blicilrd. Office, im Opera Holme Blotk. 

WE WHNT YOU . . . 

To beesmea bu Wriber tD UF-TO-DATS 
octal to ^roo, and. again, became we waol 


To anbarrlbe for DF-TO-nATK IDEAS. It 
haa many rood nm*)oni every month, 
wMch will be wsnE much more thin Ibrll 



NORTHWEST "aovertiswg^o! 

0. T. WILLIAMS, Sec. ! 

MORRISON. Portland, On. 


QA\/A MMAU sasr Ssa^i^dit^h^iaS^^a^i?^' 

VI #■% \W #*% I | ^| #■% I ■ i°it- high. 40 to ioo fL long, located on car lines and paved streets exclusively— all parts of the city, 

^■a^ a? m W m » ■ ~ ■ ^ JT « ■ ■ Commercial posting a specialty. Ijst of described locations furnished on .application. " ■_; ,." 

BEBNBRO St ANDERSON, Licensed City and Suburban Bill Posters, General Out-Door Adversers, S ft V A NNH H , G U. Box 92. 


KrUabjs disUiliutots (or SL -- — 

Tin And Board 9%h sjalledi 
Co, and (he Dniltd Mfre. m 

id Pub. Co. Pop. Co. S3.0DO. Wrtle for eMinnlq 


We Want Distributors. 

Send for our proposition to furnish you 
a Specially designed letter head,, half 
tone; cuts or any kind oE engraved work. 
No expenditure of - easb. Any distrib- 
utor can earn good pay in this way. 
Send for the proposition and judge for 
yourself. Portraits a specialty. 

The Advertising World, Columbus, 0, 

c c 

I I . 


C C 

I ■ I 

A A 

T T 


lati better than anyone 

I cart. I carefully watch all distributing that is 

done in Cincinnati. I also watch my. own men carefully, and I 
know that my men do their work better in every way than the 
Other men. I am always ready to prove my assertions. 



*- ^AGENTS! 

You can mate big money handling' our line of advertis- 

iug novelties. Lowest Prices, Largest Commissions. 

We are Largest Manufacturers of Rulers, Yard Sticks. 
Thermometers and Wood Novelties in the world. ' ' '■ * 

Catalogue and .particulars free. Address, ....-.***■« 


...... JAMESTOWN, N. Y. 

WANTED. "''sTgnT^tsrs. 

» and addresses of Sign Painters ir 
.ear's subscription to The Bilumkd. 
Address The Billboahd Pub- Co., Cincinnati. 

isville, Ky.v 


E.T.ileverin&Bro. City Bill Posting Co. 




-We have at so 

for the Slate of Kentucky and the South. 

-S"" Members of the Associate* Bill Posters' 



By its Use, Brushes earn not Carl, Twist, Shed or 
Rot ihe Bristles. 

Vet become frozen in ice. They are cleaned by 
wiping out over a comb in a metal bos; also large 
enough to wash paint vessels in. The comb , is 
covered with benzine, or turpentine for washing 
off the paint or varnish. The washings settle to 
the bottom of the box under the metal comb and 
saved for use. The cleaned brush ia laid flat on its 
.side or hung in eyelets in a damp air chamber, 
where it remains moist and clean until wanted. It 
is kept moist, or soft by damp air. produced by 
evaporation of water under it. The brush ia clean, 
therefore can not get liard or roL This Cabinet 
holds' twenty-four average siied paint and varnish 
brushes. Made larger by special otder. It will 
when used MwUmt capacity, save over*. "eveiy 

week in paints, and keen H 

•Kom nut by wear. It will be delivered to any rail- 
road depot east of Omaha, Neb., and Jest of Augusts^ Me., in the U. S.; on receipt of 
the price, five dollars ((5). Send money by express or P. O. money order. . Address 
•-" to th.e,Jnventor and Manufacturer. 


I Prepjj Frelpt. . :. . ; NETTLETON. MISS. 


I Known as "Prompt Pay" f 

From the Atlantic to the Pacific. 


/|\ I could fill a large sized book with letters like the following that I have received from the other towns, 

/j\ cities and villages, during the past few months and years: 

Mm Francitro. Oct. t> 1S97. 
(am W. Hoke. New York ; 
Dor Sir— Yours ol the 7th is received. 

/|\ -»* check <>«,.; 

^ = 

*>| J Sum W. Hok 
/(\ I»rl„.,,.l» 

C Harry Unlum. *tjrt. 


Desr Sr- Yours of ihe .jib receded, 
with eheck t= TulUothe cth iorf. 

SL Louis. Jan.,, ,9* SlU' 
Hoke, New York City: 

Please accept . my" | 

^^j»\ ^^^^^ a r^,r a *.« w l.«*'. 

Th,ls to a matter that Interests you.. : Tha agon* wnc- ia 
universally Known as Prompt Pay. is. universally certajn of ttja 
best treatment at the hands of the. bill posters. 

All of t n em know, when they get on order from m=. that 
their- nvsnav Is ear*; "there Is r,o question .-abou>4t, providing , J^xZ^Zd 
t^elr work, is correct. Arid th.ey Know equally/woll t^ot If their v \ M " n7lhfln * ,f ° [ r ^f; B 
worl< >s not correct they get nothing. 

I am in constant communication nearly alt the bill 

posters of th,e United States: I am sending them worK fre- 
■'quently: I em. to a certain extent. a;'wholesale buyfer; with 
many of thern I have paper on their bcardo all the time. 

1 am placing bin posting n™ for a n""1ber of large con- 
cerns, most of them the largest In their line. Some of these 
people have placed their worK with me for years. 

One of these, whjose posting J attend. -to exclusively, Is m»K" 
ing to-day net annual profits of twenty times their gross cap. 
Ital Invested et the time I began placing their advertising. 
-.. My arrangem«=r]ts for checking -an d lns P* c,l n9 liat * ara as : 
. perfect as mortal can devise. Checking con be done once a' 
month or once'a week as the occasion demands. »nd cai b<> 
attended to as well in . Minneapolis as In New York City. In 
San Francisco as in Boston- ( 

M y Inspectors' reports are guaranteed by a corporation 
worth Pi"e Million Dollars. | 

jcvnv fv. QJWK& 


107 West 28th Street, 
„..«.. NEW YORK CITY. 

:c 8.1857. 


'.SE^rS^S ™ Sir 

I'sfarsetsss X 

none or your paper during the but 

B cheek i a. pay me ol (if our bill 



... OF THE . . . 





JULY 19 TO 22 

A Cordial Invitation to be Present is Extended to all Advertisers 
and Advertising Agents. 






Siebe, Green & Dunphy eo ™ii and wm^ county. 

members of the Inlerndlittnal Association of Olsirtbntor*. 

Just the thing for Card Tatkits 

Bill Posters' Paste Brushes. 

lured especially for us. 
and is fully warranted. 
It is the cheapest GOOD 
Brush you can find any- 

ijjiM Paste Brush Handles 




Will ill inside, if a bill 
trunk. Great convenience. 



7 feel. 2 Slctinns, - -11.15 
10;; feel, 3 teiiloei, - 51.75 

Donaldson Litho. Co. 


Remit with order. None -em y.n.l). 




Bill Posters who qave n°t tried one of our Special Letter Stands, are matins a big 
TrjIstaKe. Thj-y are losing business every day. If you Hjave n ot seen one of 1t\em, you 
can not realize how strong. h°w graceful and h, ow much lik.e a specially eng raved stand 
they are. Bill Posters, Theatrical Agents, Circus Managers, who have used them, are 
enthusiastic in their praise. Mr, George H. Hartford, th,e Rustling advertising agent of 
the Fountain Square and Walnut Street Theatres, and lately with, PJng |lr ig Brothers' Circus 
recently said; -I would sooner have a stand rqade up from your special letters th,an any 
lithograph, stand on th,e road. It looms'up big — it's massive, and that's wh,at you want 
for a stand. Every manager th,at sees a stand likes it." 

We have had a series of new up-to-date letters designed, and can make a stand of 
one line (two sheet upright), two lines (oqe sheet upright), or three lines (half sheet), or 
any combination thereof, rqaKing a stand any size from 12-sheet up to 500-sh,eets. The 
less words, the better the stand. Send SI. 00 and copy for sample stand, or we will send 
you a half-tone illustration of several. 

Prices: In lots of ten. 3 cents per sheet; twenty-five. 2 1-2 cents per sheet; fifty, 
2 cents per sheet. 


. . . Poster Printers . . . 

719-721 S y camore St. eiNeiNNATI, O.